Growth of Amazon Interactive Video Services is driven by the increasing need for better customer experience - Rahul Kurkure, Founder & Director, Cloud.in
Engaging content is dear to every customer. Organisations are aware of that and strive to deliver the most appealing content to secure their target audience’s attention and stay ahead of the curve. Dynamic and interactive content compels the consumer or the prospect to take action and move on to the next steps, many a time, resulting in a conversion. This very reason is driving organisations to leverage it for their marketing strategies. With interactive content, data on customers’ preferences and behaviour patterns and other key actionable insights are also derived, leading to sales.
Interactive content includes infographics, games, quizzes, videos and more. Among them, interactive videos are very powerful to attract and retain the attention of prospective customers and has increased in popularity with the onset of the Covid-19 pandemic. Social distancing and lockdowns forced customers to choose interactive videos in place of physical store shopping. The trend is continuing in the post-pandemic world too, with online users switching to mobile and web applications for live video, across sports, entertainment, work as well as education.
Amazon Interactive Video Service (Amazon IVS) launched a couple of years ago, supports organisations in setting up of live interactive video streams for a web or mobile application within a few minutes. The solution lets organisations build interactive video experiences by simply sending live streams to Amazon IVS, which is the same technology powering Twitch, a subsidiary of Amazon.com and one of the most popular video streaming services in the world.
Key attributes and benefits galore
Live video streams can be created and configured with just a few clicks, making it simple to use. Any live video stream can be viewed across the global network by the target audience effortlessly, without having to invest additionally in the cost of setting up one. All associated complexities are eliminated as well. Built for optimal live video streaming with low-latency, it is also suitable for various devices, networks, platforms and browsers. It is scalable too, with a pay-as-you-go pricing plan. It delivers the managed live streaming services and provides a simple interface with an HTTP API and video player SDK.
Furthermore, Amazon IVS can be easily integrated with other AWS Services, thereby allowing the user to automate and monitor besides logging API calls.
Use cases and applications