Addressing data privacy, security and ethical challenges is essential for the responsible adoption of GenAI in healthcare: PwC India report - P V Vaidyanathan - Co-founder and CEO, ProcessIT Global
PwC India
introduces a comprehensive GenAI framework to guide healthcare providers on how
to adopt relevant business relevant use cases.
- GenAI is revolutionising Indian healthcare,
delivering better patient care, diagnostic accuracy and operational efficiency.
- The Indian GenAI market is expected to grow at a
CAGR of 23.56% from 2024 to 2030.
- Collaborative efforts, policy support and talent
development are crucial for leveraging GenAI’s full potential in healthcare.
Mumbai, 22nd
March 2024: In a comprehensive analysis, PwC India’s latest report, Understanding
the impact of GenAI on the Indian healthcare ecosystem’, provides an in-depth
look at the transformative effects and emerging challenges of generative
artificial intelligence (GenAI) within the Indian healthcare sector. This study
highlights the revolutionary potential of GenAI in enhancing patient care,
streamlining healthcare operations, advancing medical research and
personalising treatment approaches.
The report underscores significant advancements
in healthcare delivery, showcasing how GenAI facilitates improved diagnostic
accuracy, operational efficiency and patient engagement, ultimately leading to
superior health outcomes. By leveraging technologies such as natural language
processing and predictive analytics, GenAI stands at the forefront of a
healthcare revolution, offering solutions from real-time clinical decision
support to personalised patient interaction and care.
Arnab Basu,
Advisory Leader at PwC India, states, ‘Generative AI is
revolutionising the healthcare sector, offering unparalleled opportunities for
advancement and efficiency. Its impact spans from enhancing patient care to
streamlining operational processes, marking a significant leap towards a
technologically advanced healthcare system. Yet, to fully harness GenAI’s
capabilities, we must confront and navigate substantial challenges. This
includes adhering to ethical standards, safeguarding data privacy, and ensuring
inclusive and equitable technology deployment. Success hinges on collaborative
efforts across the healthcare ecosystem, uniting policymakers, professionals
and patients to foster a responsible and innovative healthcare future.’
The journey of integrating GenAI into healthcare
poses its own set of challenges. The report addresses critical issues such as
data privacy, security and the ethical use of AI, emphasising the need for
comprehensive governance frameworks to mitigate risks and ensure responsible
deployment of GenAI technologies.
Amidst the rapid adoption of GenAI, PwC India
introduces a comprehensive framework tailored for the healthcare sector, aiming
to guide organisations through their digital transformation journey. This
framework emphasises the modernisation of data systems, development of scalable
AI solutions, and cultivation of a culture that embraces technological
advancement while addressing the nuances of healthcare delivery.
Dr Rana Mehta,
Healthcare Leader at PwC India, adds, ‘As we navigate this new era, it is
crucial to balance technological advancement with patient-centric values and
ethical considerations. Our report aims to serve as a roadmap for healthcare
providers, policymakers, and technologists to harness the benefits of GenAI
effectively while prioritising patient safety and data privacy.’
Sayantan
Chatterjee, Digital Healthcare Leader at PwC India, adds, ‘With its
ripple effect, GenAI is helping to bridge some of the inherent lacunae in the
Indian healthcare space and enabling delivery of better quality care that is
data driven, research led and places Indian patients at the centre. And the
current focus on patient health data driven by Ayushman Bharat Digital Mission
(ABDM) makes GenAI all the more pertinent to work towards a universal health
interface across the 1.4 billion population.
PwC’s report is a clarion call for healthcare
leaders to strategically adopt GenAI technologies, advocating for a balanced
approach that promotes innovation while ensuring ethical, secure and equitable
healthcare delivery. It highlights the sector’s vast potential and outlines
strategic recommendations to overcome existing barriers, facilitating the
smoother integration of GenAI into the healthcare ecosystem.
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